Google analyzes websites according to an algorithm . And so the easier and more logical this analysis, the better your site will be analyzed by Google …
Logic dictates that if we have an important theme, it follows that many pages of this site must talk about this theme …
And always being logical, the more there are pages on a topic, the more the page which originates these “daughter” pages on this particular topic will be relevant on this same topic.
With Google, it’s the same: a parent page on a theme receives all the power of the daughter pages behind it.
For example, if one of your main themes is marketing, the more “daughter” pages you will have behind on marketing variations (e.g., interactive marketing, web marketing, etc.), the more your site overall will be considered relevant to the market — keyword “marketing” by Google.
There are two consequences:
Create a mother page with the main theme, then link to it as many “child” pages as possible which detail the different aspects of this theme.
Set up a structure that allows reinforcement on the main theme of the child pages to the mother pages. For this, you must verify that your site respects a hierarchy of “logical” information that will be understandable by Google for further detailed visit BESTITSOL
sitemaps
The site map has two uses:
- Help your Internet users to find the sections more quickly
- Make “go up” (= make more relevant) pages with keywords important for your company.
Indeed Google estimates that the more a page is “high” in the structure of the site, the more important it is… which is “logical” insofar as we logically start from the most important to the least important (and therefore from the most synthetic to the most full).
This is why Google will give a better “rating” to the pages placed first on a site, and the contrary will consider “distant” pages (= you have to go through 1 or 2 pages to get there) in the navigation as less important.
In practice, it suffices to put a “Sitemap” page directly on the home page, and to link to this page the most important subpages for you (be careful to make a maximum of 100 links, and less there are. a the better… putting 20 to 30 would be a good average ).
Once the site is well structured, it is time to redo the sitemaps. The sitemaps “explain” to Google all the pages on the site and their structure to ensure that no important page is missed during the verification.
To create a Sitemaps, all you have to do is go to the Google Webmaster tools site, the Console,
and indicate the address of your sitemaps file.
If you don’t have a SiteMap file, you can use tools to generate them. With a WordPress site, the Yoast SEO plugin does it for you. Otherwise, you can use dedicated plugins.
Beware of unintentionally duplicated URLs … a classic mistake is to make a specific URL to measure the rate of return from a partner site (eg. You should prefer a specific direct page without parameters with different content.
Obtain backlinks from relevant and influential sites.
The first thing to remember is that getting links from directories or unrelated sites is a waste of time. You will burn yourself out for sites with little traffic or with links rated as unimportant in Google.
You should therefore focus on influential sites (and, if possible in influential sites in your field of activity).
This can go through a quote in the most influential Blogs , have a link on the sites of its partners and customers …
But beware, it should be remembered that a webmaster has no interest in exchanging links: the excessive exchange of links is penalized by Google, and also that a reciprocal link has much less value in the eyes of Google than ‘a one-way link (= a site links to you, but you do nothing).
Ideally, you should make sure that it is your products/services or your blog posts that naturally attract web admins to link to your site.
However, there are other solutions to obtain these precious backlinks:
- publish interesting news on social media like Twitter, Facebook, (but your content must be interesting and with high added value for it to be relayed)
- set up a partnership with an influential site in your sector .
- use the affiliation technique to obtain links from many small sites (the small streams that make big rivers).
intervene in forums and blogsThere is also the reverse backlink technique to increase the credibility of your page by making an external link to a referral site. : It is quite simple to make links from its site towards sites known and recognized for their quality. For example, making links to Wikipedia, Google, the French administration… will enhance your site and therefore allow you to be better rated by Google.